The pace of change today isn’t just fast. It’s relentless.

New tools every week. New narratives every month. New “experts” every day. New skills are becoming obsolete before people finish learning them.

In this environment, relevance is no longer about keeping up. It’s about positioning yourself so change works for you, not against you.

This is how I think about staying relevant, not as a tactic, but as a long-term operating system.

1. I Don’t Chase Trends. I Study Direction.

Trends are noisy. Direction is quiet.

Instead of asking:

  • What’s trending right now?
  • What tool is everyone using?

I ask:

  • What behaviours are changing?
  • What work is disappearing?
  • What decisions are moving from humans to systems?
  • Where is judgment becoming more valuable, not less?

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