Cellular bonding isn’t a commodity—it’s the difference between a live shot that makes air and a black screen during breaking news. After two decades of architecting broadcast infrastructure for networks covering everything from presidential debates to natural disasters, I’ve watched bonding technology evolve from experimental backup to mission-critical primary transmission. Despite this evolution, the industry still treats bonding solutions as interchangeable commodities, as if the algorithm distributing packets across volatile cellular connections is somehow irrelevant. It isn’t. When huge numbers of people are streaming simultaneously from a stadium while your correspondent needs to deliver a live hit, the sophistication of your transmission protocol determines whether you’re broadca…

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