Introducing the LEGO® SMART Play™ System!
We’ve created a brick that plays back.
It’s our biggest innovation since... erm... ever! The LEGO® SMART Play™ System is here. Get ready for SMART Bricks, SMART Tags and SMART Minifigures to add a whole new dimension to LEGO play. (YES WE’RE EXCITED.)
Seeing is believing. Watch the video below to find out more...
What exactly is the LEGO® SMART Play™ System?
SMART Minifigure
Add SMART Minifigures to a SMART Brick to activate their unique personalities!
SMART Brick
Packed with play sensors that react dynamically to how you move and play!
SMART Tag
Adding these clever tiles tells the SMART Brick how to play back with you…
How we made the SMART Play™ System
Peek behind the curtain to see how we re-invente…
Introducing the LEGO® SMART Play™ System!
We’ve created a brick that plays back.
It’s our biggest innovation since... erm... ever! The LEGO® SMART Play™ System is here. Get ready for SMART Bricks, SMART Tags and SMART Minifigures to add a whole new dimension to LEGO play. (YES WE’RE EXCITED.)
Seeing is believing. Watch the video below to find out more...
What exactly is the LEGO® SMART Play™ System?
SMART Minifigure
Add SMART Minifigures to a SMART Brick to activate their unique personalities!
SMART Brick
Packed with play sensors that react dynamically to how you move and play!
SMART Tag
Adding these clever tiles tells the SMART Brick how to play back with you…
How we made the SMART Play™ System
Peek behind the curtain to see how we re-invented the brick, inspiring kids to build, create and play more than ever!