An artist’s illustration of a show unit at Britania’s Brilliant Business Park project.
SET-listed low-rise housing developer Britania is shifting towards business, warehouse and residential developments across five locations, with a combined value of 1.8 billion baht, targeting small and medium-sized enterprises as demand for pure housing slows.
Phakhin Sirisomphol, assistant vice-president for sales and marketing, said the multi-functional projects are aimed at business owners seeking space to operate their businesses, store goods and live in a single location – a segment that continues to show strong purchasing power.
"These five plots were originally intended for single detached houses, twin houses or townhouses, but as demand in those segments has slowed, we decided to develop…
An artist’s illustration of a show unit at Britania’s Brilliant Business Park project.
SET-listed low-rise housing developer Britania is shifting towards business, warehouse and residential developments across five locations, with a combined value of 1.8 billion baht, targeting small and medium-sized enterprises as demand for pure housing slows.
Phakhin Sirisomphol, assistant vice-president for sales and marketing, said the multi-functional projects are aimed at business owners seeking space to operate their businesses, store goods and live in a single location – a segment that continues to show strong purchasing power.
"These five plots were originally intended for single detached houses, twin houses or townhouses, but as demand in those segments has slowed, we decided to develop them into hybrid projects instead," he said.
The projects, branded Brilliant Business Park, cover five locations: the Rama II area, Bang Na–Trat Road, near Amata City in Chon Buri, near Laem Chabang in Chon Buri, and Rayong. Bookings are set to open this month.
"Each location serves different buyer groups, with Rama II near a seafood hub, Bang Na a warehouse hub, Amata City linked to industrial estates and supply chains, and Laem Chabang supported by its upcoming third port," he said.
Each project will comprise just 5-8 units, with plot sizes ranging from 5 to 18 rai.
The units will be 2-3 storey buildings on plots of 280–1,287 square wah, offering usable areas of 1,000-2,000 square metres and priced at 29-82 million baht.
To develop the warehouse component, Britania, a subsidiary of SET-listed developer Origin Property, has partnered with Alpha Industrial Solutions Co, a joint venture between Origin and SCG JWD Logistics Plc.
Mr Phakhin said the company will offer a leasehold ownership option for foreign buyers under a 30-year contract, with two additional 30-year renewal options, as all five locations are expected to attract Chinese investors.
"The selected locations are not heavily industrial but are close to residential areas," he said, adding the company plans two more similar projects in the Krungthep-Kreetha area and Phuket.
"Our projects address problems that arise when homeowners use residential developments for business purposes, such as internal traffic congestion, parking issues and disturbances to neighbouring residents," said Mr Phakhin.