Shopping online? AI can chat—but it still needs context

We’ve all had experiences like these: You search for a product online, maybe a new pair of running shoes, but one click turns into a spiral. Before long, you’re wading through hundreds of results—styles you’d never wear, kids’ sneakers (even though you’re an adult), and options that don’t match your…

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Covers Amazon’s next-gen AI assistant for shopping is now even smarter, more capable, and more helpful