Why Your B2B Tool Stack Probably Has Too Many Overlapping Solutions
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I spent the last three weeks auditing enterprise AI tools for a mid-market SaaS company. The CEO asked me a simple question: "Why do we need four different tools that basically do the same thing?"

He was right to be frustrated.

Most organizations accumulate tools the way people accumulate subscriptions—one problem at a time, one quick fix at a time. A team needs better collaboration, so they grab Slack. Marketing needs project tracking, they buy Asana. HR wants automation, they subscribe to Zapier. Operations found this new AI tool that "claims" to save 10 hours per week.

A year later, you've got 12 SaaS subscriptions, three of them do nearly identical things, and nobody knows which one is the "official" tool anymore.

The Real Cost of Tool Sprawl<...

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