Most WordPress sites don’t need a “new theme.” They need a cleaner foundation.

When a site isn’t converting, it’s usually one of these: unclear message, messy structure, weak trust, slow load, or a confusing path to action. So before we change colors or layout styles, we fix the basics first.

1) Clarify the offer in one sentence If your hero headline needs extra explanation, it’s too vague. A visitor should understand what you do and who it’s for within a few seconds.

2) Reduce navigation to what matters Too many menu items creates hesitation. Keep the nav tight. Put the revenue pages up front. Move non-essential pages to the footer.

3) Choose one primary CTA One page should push one main action. Call. Quote. Booking. Purchase. When you push three actions at once, you reduce all of them.

4) Fix the “above the fold” trust problem Most sites hide credibility too far down. Add proof early: a short line of outcomes, a logo strip, a small testimonial, or a clear “why us” section. Keep it factual, not emotional.

5) Make mobile spacing readable On mobile, tight spacing kills readability. Increase line-height, keep paragraphs short, and don’t stack five small elements in one screen.

6) Clean up headings and section hierarchy Many WordPress pages look fine but read like a mess. Headings should guide scanning. If a user scrolls fast, the headings alone should still tell the story.

7) Speed hygiene before “optimization” Start with obvious wins: compress images, remove unused plugins, reduce heavy sliders, and stop loading unnecessary scripts site-wide.

8) Check forms like a customer Forms should be simple, fast, and confirm submission properly. Broken forms are silent revenue killers.

This is the kind of work we’ll keep documenting here—simple fixes that hold up in real projects.

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