For the last decade, the SaaS industry has been built on a promise it couldn’t keep: The All-In-One Platform.

Every business owner wants a "single pane of glass." We want to see the customer journey from the first Instagram ad click to the final invoice payment. But as the average company’s "tech stack" has grown to over 10+ tools, the dream of simplicity has turned into a nightmare of fragmentation.

The Architecture of Failure The problem isn’t the tools themselves; it’s how they were built. Most "all-in-one" suites are the result of aggressive acquisitions. Company A buys Company B and Company C, then slaps a consistent logo on the header.

Under the hood, they are still different databases with different logic. This creates Data Silos. Your marketing team sends "Welco…

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