The Rise of Sanityware
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AUTHOR: Phoenix DATE: Jan 23, 2026

The Rise of Sanityware

If you walked into a library and the librarian took you to look at five other books before handing you the one you asked for, you would leave. Yet, this is exactly how we navigate the web today. We have normalized hostile user interfaces designed to obstruct your navigation on a webpage with engagement traps. Once upon a time, the interface existed solely to bridge the gap between * intent* and action.

A cursory look at the past and it becomes clear that the original architectural promise was that the software acted on your behalf. It was an "I ask, you give" relationship which has turned into a "I ask, you interpret the meaning, you nudge, you optimize retention, you sprinkle adverts and you incentivize me…

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