dmr Advertising sits inside a Digital Services line that hit CHF 13.9 million in Q2 2026. The unit launched in 2023 and still has no separate revenue figure. Read more ›
Only 23 percent of residential IPs reached their target, Adstra and InterMedia found, and Truthset pegs CTV data waste separately at 7.4 billion this year. Read more ›
Speaking at MAD//Fest London podcast, the ad veteran said almost 70% of Dutch digital ad spend goes to just two firms and urged brands to fund creators as a hedge. Read more ›
Pause Ads and live sports inventory open to programmatic DSP buyers this summer for smaller advertisers, even as first-half viewing growth held at 2 percent. Read more ›
Vienna's Administrative Court set aside a lower ruling June 11, narrowing what credit bureaus must disclose. The definition fight now reaches scoring inputs. Read more ›
Conversion on those calls sits at 40%, roughly average, since one model alone drives measurable volume in the 70 million calls reviewed. Will rivals catch up? Read more ›
Ninety-nine billion analyzed sessions now sync directly into Klaviyo's CRM, letting brands trigger recovery and VIP campaigns from live behavior, not exports. Read more ›
A campaign converting at 5 dollars can be pulled toward a stated 10 dollar target once budgets shift. Practitioners call the six week notice window too short. Read more ›
New enterprise offering pairs ad tech with dedicated staffing for large media companies. Raptive cites a 20% RPM lift for switchers, unverified for Apex itself. Read more ›
Ad Server, SSP, and header bidding tools will replace legacy loop-based signage across all 308 Canadian stores, testing Perion's full-stack retail media claims. Read more ›
Atlas sits atop Snowflake, BigQuery, Databricks and Redshift without requiring migration, tackling why half of enterprise AI pilots stall before production. Read more ›
Amazon DSP now reaches iHeart's podcasts and digital audio through shopping, browsing and streaming signals, adding Twitch, Music, Fire TV and Alexa reach. Read more ›
Japan's three ad associations run JICDAQ through independent audits from Japan ABC, a model diverging sharply from TAG's shrinking footprint in the US and EU. Read more ›
A July 16 video breaks down the string's data fields and auto-tagging setup, as offline conversion imports via the Ads API face new limits for new adopters. Read more ›
July 16's refresh marks the third change to AdSense's default consent list in 14 months, and publishers who skip the setting inherit each shift automatically. Read more ›
Ryan Holiday and Dr. Siddhartha Mukherjee join the new season. The show now airs on a platform whose ad-supported audience hit 315 million viewers in Q4 2025. Read more ›
Even trusted CTV deals earn full buyer confidence only 57% of the time, IAB finds. Open-exchange trust falls to 33%, pushing sellers toward proof over price. Read more ›
Rebrand folds a research tool used by 30 million people and 600,000 organizations into Search and Gemini, with a cloud computer for coding inside notebooks. Read more ›
Description: Semrush's 126 million-prompt index ties the gain to travel-site AI traffic up 2,215 percent since 2024, though 45 percent still cannot fully measure visibility. Read more ›
Retailer-level breakouts replace April's category-only view, letting US advertisers pinpoint exactly where their offline purchases occur beyond Amazon stores. Read more ›