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Basis case study claims 6:1 ROAS on adventure brand paid social 📦Amazon Advertising

ppc.land·5d·r/NowInMarketing

Google adds llms.txt to Lighthouse as agentic web standards heat up 📄Ads.txt

Google extends Preferred Sources into AI Mode as new sites lose ground 🤖Programmatic Advertising

Walmart Connect's first-party data lands in Yahoo DSP for VIZIO CTV reach 🛒Retail Media

AI ads, data deals, and a search shakeup define the week 🤖Programmatic Advertising

French ad industry draws a line in the sand on EU cookie overhaul 🔒Privacy Compliance

ppc.land·1d·r/NowInMarketing

LinkedIn's three-phase B2B launch framework: why one day is not enough 🛤️Supply Path Optimization

Joost de Valk's website spec: 128 rules to future-proof your site 📄Ads.txt

ppc.land·1d·r/NowInMarketing

AI search, $2.2bn data deals, and a fake AI ad scandal reshape ad industry 💱Ad Exchange

Nobody clapped: Google I/O 2026 drew millions of views, almost no likes 🛒Amazon DSP

Google says users prefer AI Search - but is that actually true? 📊Web Analytics

ppc.land·3d·r/NowInMarketing

Proximic by Comscore's 2026 football guide targets 4.5B hours of NFL viewing 🤖Programmatic Advertising

Google's I/O 2026 shift: search is becoming an AI agent, not a tool 📊Web Analytics

Google silently drops pages: a dev studio lost 50% of its search traffic 📊Web Analytics

ppc.land·5d·r/NowInMarketing

IAB Tech Lab opens bot management guidance for public comment 🤖Programmatic Advertising

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