Marketing Analytics

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Google Analytics links Business Profiles to report local metrics

聽馃搳Web Analytics
ppc.land路

Google Analytics adds Source Group field to fix messy cross-channel data

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ppc.land路

Google Data Manager API v1.7 finally brings GMP into the signal loop

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LinkedIn data shows EU hiring at 26% below 2019 as AI roles hit 351,000

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ppc.land路

GA4 Measurement Protocol enters maintenance mode - no new features coming

聽馃搳Web Analytics
ppc.land路路r/NowInMarketing

Minerva raises $20M and an OpenAI deal to fix marketers' broken first-party data

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ppc.land路

Microsoft Advertising's UTM fix will finally separate Bing campaign types

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ppc.land路路r/NowInMarketing

GA4 maintenance mode and Criteo-ChatGPT cuts reshape ad infrastructure

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ppc.land路

Google's new Merchant Center report tracks your brand in AI Mode

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ppc.land路路r/NowInMarketing
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Bumper opens podcast dashboard to all creators - and adds an MCP server

聽馃洅Retail Media
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