I’m 90% Sure Sony Will Launch a Medium Format Camera for Photography (opens in new tab)  📸Sony  Content type: Blog

When Sony introduced its mirrorless camera back in 2012, the industry wondered why they would leave behind a highly successful market. The company foresaw the future before anyone and they continue to reap its rewards even today. However, while its mirrorless segment is doing much better than most, it appears that the company may shift gears again. This time, with a medium format. Have a look.