Apple raises Mac, iPad prices over memory costs (opens in new tab)

Apple raised prices for Macs, iPads, Apple TV, HomePod and Vision Pro on June 25, saying rising memory and storage chip costs tied to AI data-center expansion forced it to pass more costs to customers. The MacBook Neo now starts at $699, up from $599; the MacBook Air at $1,299, up from $1,099; the MacBook Pro at $1,999, up from $1,699; the iPad Air at $749, up from $599; and the iPad Pro at $1,199, up from $999. Apple said the consumer electronics industry faces an “unprecedented challenge” b...