Segment | Jan. 20, 2026
We’re excited to announce that Profile Identifier Deletion is available in Public Beta.
Until now, profiles in a Unify namespace have been immutable. Profile data flowed in through live events, Unify created profiles, and there was no way to directly modify an existing profile. The only option was to delete the entire profile - there was no way to remove or correct a specific identifier such as an email or phone number.
We’re changing that. Profile Identifier Deletion is the first feature in a new set of capabilities that make profiles editable. With this administrative API, you can now delete individual identifiers (like an incorrect email, phone number, or Us…
Segment | Jan. 20, 2026
We’re excited to announce that Profile Identifier Deletion is available in Public Beta.
Until now, profiles in a Unify namespace have been immutable. Profile data flowed in through live events, Unify created profiles, and there was no way to directly modify an existing profile. The only option was to delete the entire profile - there was no way to remove or correct a specific identifier such as an email or phone number.
We’re changing that. Profile Identifier Deletion is the first feature in a new set of capabilities that make profiles editable. With this administrative API, you can now delete individual identifiers (like an incorrect email, phone number, or UserID) from a Unify profile without removing the entire record.
These delete calls can be triggered manually or programmatically using APIs to administer and manage profiles. They are not live events and do not originate from user behavior on websites, apps, or servers.
Unify Beta