Scoop: OpenAI projects $100 billion in ad revenue by 2030 (opens in new tab)

Covered by 3 sources including AdExchanger, John Battelle's Search Blog

OpenAI expects to generate $2.5 billion in ad revenue this year and $100 billion by 2030, according to a source familiar with recent presentations to …

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Covered in 3 articles

AdExchanger·

At Its First-Ever Cannes, OpenAI Says ‘We Are Clearly In The Advertising Business Now’

John Battelle's Search Blog·

John Battelle's Search Blog Wait, Chat Is Dead? Does That Mean OpenAI Is Abandoning Ads?

Digiday·

Covered in 3 articles

At Its First-Ever Cannes, OpenAI Says ‘We Are Clearly In The Advertising Business Now’

John Battelle's Search Blog Wait, Chat Is Dead? Does That Mean OpenAI Is Abandoning Ads?

Amazon’s latest ad format offers a glimpse of advertising’s agentic future