Early last year I ventured out on my own again, taking on contract design work after a long stretch away. Not long after, I settled on a name to work under, and now I’m excited to share that name and a website to go along with it: Loud Room.
The name is inspired in part by my time in Brooklyn working in shared spaces with friends, but honestly, I also just liked the sound and look of it. It feels a little mysterious and kinetic, and the rhythm o…
Early last year I ventured out on my own again, taking on contract design work after a long stretch away. Not long after, I settled on a name to work under, and now I’m excited to share that name and a website to go along with it: Loud Room.
The name is inspired in part by my time in Brooklyn working in shared spaces with friends, but honestly, I also just liked the sound and look of it. It feels a little mysterious and kinetic, and the rhythm of two four-letter words is handy for a logo. Once I managed to reclaim the domain from a squatter, it felt like everything had aligned.
Loud Room is me, and it may always be just me. As I wrote last year, I want to stay small to get closer to the work and create space for quality. I want to work directly with clients who care about craft and want to dig into the details of where their projects could go.
I bring deep experience across many types of design, including branding, product, publishing, and marketing. I enjoy wearing all of those hats, whether on a one-off project or as a founding designer helping companies that are just starting out.
I’m aiming to work with local clients when possible, as well as organizations trying to make the world better. I’m trying to build something sustainable, and I want to work with people who are doing the same. With so much upheaval in the world, I want to put my energy into useful work and relationships that help people, even in small ways.
When projects need more hands, I pull in trusted colleagues to help, something I’ve already done a few times since last year. I’m enjoying the energy of reconnecting with other freelancers and supporting one another along the way.
A New Website
The Loud Room website is intentionally minimal right now. It’s less a portfolio and more a statement of purpose, something to put out into the world. The site will evolve over time, and I’ll add work samples as projects wrap up. For now, I’m comfortable with the simplicity and the small amount of friction in asking someone to read a few paragraphs.
I had a blast creating the logo and making a simple static website without any frameworks. I can’t stop using HEX Franklin, and I’ve always wanted to make a site with a randomizing color palette. I tried to ensure that each color scheme maintains enough contrast for basic accessibility, and love the bit of chaos when a garish palette shows up.
I’ve also moved all of my font designs under Loud Room, which will now serve as my foundry. I admire the multidisciplinary models of companies like Coudal Partners, Panic, and Young Jerks, and I want Loud Room to be a place where I can experiment, play, and make things that don’t fit neatly into one category. Fonts are the focus right now, but not the limit.
If you care about craft, working closely with humans, and not having generic design spat out by a machine, consider me for your next project.
You can find Loud Room here.