State of AI 2026 | The Industry-Defining Report (opens in new tab)

Apps mentioning AI terms are on track for $12 billion in IAP revenue in H1 ‘26. Downloads for this cohort are up 177% versus H1 ‘23. And brands are leaning in hard: the number of apps featuring terms like “AI”, “LLM”, or “Machine Learning” is set to hit an all time high this year. But AI features aren’t just buzzwords; they’ve shown to have concrete impacts on consumer behavior. For instance, Amazon shoppers using the AI Assistant Rufus have shown to convert at nearly twice the rate of those ...