In 2014, The New York Times released an internal innovation report (since leaked to the public) on how a shifting— increasingly mobile and social— media ecology is demanding the need for an agile business model to support their already exemplary foundations in journalism. The restructuring of their organization prompts a debate on how the typically walled-off newsroom is expected to interact with the commercial side of business— advertising, promotional outreach, R&D, and audience acquisition— all the while maintaining the valued integrity of its writing.