In the previous article, I took a look at David Karpf’s Analytic Activism— examining how political campaigns have reacted to a hybrid media environment. In that article, I also imagined a public citizen, a parrhesiastes, to participate in the establishment of a digital public domain for vibrant political speech and discussion beyond social media’s “echo chambers”— disparate information bubblees filtered of ideologically oppositional content. Karpf’s collective analysis of how media and analytics function within the modern political arena is incredibly insightful and engaging — but how did we get here? Additionally, how can past political campaigns function as models for the strategic implementation of emerging technologies in future races and activist movements?