Ring belongs to Amazon, which gives the retail giant complete freedom to price these video doorbells however aggressively it wants without worrying about profit margins on individual units. Amazon’s strategy focuses on getting Ring devices installed in as many homes as possible and knows that subscription revenue and ecosystem lock-in will pay off long-term even if the hardware sells at cost or below.

The newest** battery doorbell model delivers head-to-toe video coverage with 66% more vertical view** than the previous generation, and captures packages on the ground and tall visitors’ faces in a single frame. Thislatest version currently sells for $49 on Amazon instead of the usual $99 which marks a record low price that makes smart doorbell technolo…

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