The French publisher behind Far Cry and Assassin’s Creed is planning even more cuts, delays, and pivots as part of a brutal new restructuring. Ubisoft CEO announced on Thursday that a company-wide reset will include a new creative structure, “rightsizing of the organization,” and more investment in things like “player-facing Generative AI.”

The company wrote the following in its latest earnings press release:

Ubisoft’s strategic decision to undertake this major reset is driven by the continued shift toward a persistently more selective AAA market and an increasingly competitive shooter landscape, combined with the growing challenge for publishers to create brands in a context of higher costs. Nevertheless, when successful, exceptional AAA content has more financial potential than ever. While last years’ progress with its production processes translated into improved levels of quality for Ubisoft games in 2025, today’s market environment requires that the Group step-changes how it is organized and operates with a view to delivering exceptional games quality at more competitive costs.

Against this backdrop, today’s announcement introduces a radically new value-creation model: a more gamer-centric organization, structured around creative genres, relying on integrated business units with faster, decentralized decision-making and a greater ability to quickly adapt to players’ expectations. This transformation will be supported by a rightsized and more agile organization, delivering improved structural efficiencies over time.

The new operating model will further empower the execution of the Group’s strategy, centered on Open World Adventures and GaaS-native experiences, supported by targeted investments, deeper specialization, and cutting-edge technology, including accelerated investments behind player-facing Generative AI.

The move will include delays of many big games and the cancellation of others like the Prince of Persia remake that’s been in development for years.