I first met Tines co-founders Eoin Hinchy Thomas Kinsella more than a decade ago at eBay. Even then, we shared the same frustration: too much important work was slowed down by brittle processes, manual handoffs, and disconnected tools. We all believed technology should help people focus on meaningful work, not slow them down in muckwork.

That idea has shaped my career ever since.

I started out in security operations, using automation to make my own job easier. Over time, I expanded that approach to help entire teams remove repetitive work and improve how they operate. Over the last six years at Tines, I’ve worked with customers across security, IT, and operations to build workflows that perform in real production environments.

Moving into the Head of Intelligent Workflows role and leading Tines x Tines felt like the right next step. Instead of helping customers transform their workflows, I now get to apply the same principles inside Tines. In many ways, Tines will be my most demanding customer. We know what the platform can do, and the expectations are high.

That’s exactly what makes the opportunity so compelling.

A different kind of AI deployment lead

Many companies are bringing in outside hires to lead AI deployment. That may work in some situations, but intelligent workflows and agentic AI are still early. There are no established best practices. Deep experience working with these systems every day is often more valuable than theoretical knowledge or frameworks.

At Tines, I’ve built hundreds of workflows and worked across nearly every part of our internal tenant. I’ve also spent years collaborating directly with customers, from new analysts to experienced CISOs. This range helps me understand where the biggest problems are, where friction slows things down, and what will actually help people do better work.

I also come into this role with built-in context and trust. Internal change is easier to lead when you know how the company and culture work and already have strong working relationships across teams.

Why this work matters now

Tines’ mission is to power the world’s most important workflows. Our platform creates a secure layer that connects tools, teams, and data so automation and AI can drive real value. This is what we deliver for customers every day.

We now need to apply the same thinking inside our own company to an unprecedented degree.

Our workflows stretch not just across Security, IT, but Sales, Marketing, Finance, CommOps, Engineering, and Customer facing teams. We use stories, cases, pages, workbench, and agents, but not always in consistent ways. As agentic AI becomes more common in daily operations, it becomes even more important to set clear standards and make sure everything works together as it should.

Clarity first, scale second

This role is not just about creating a high volume of new stories. The priority is to improve the foundation underneath them.

To do that, we first need clarity. We need a clear view of what exists, what’s in use, and what is no longer needed. From there, we can create standards for things like naming, tagging, change control, and production tracking. These may seem like small details, but they come up all the time with customers. If we expect others to follow best practices, we need to be best-in-class ourselves.

A center of enablement

We’re starting with visibility and governance. That means understanding what’s running across all of our tenants, finding gaps or risk areas, and setting up clear rules for how workflows are developed and monitored.

We’ve already rolled out a better way for Tines employees to request ideas, report issues, or ask for help through agentic workflows. We are also working towards operating as a center of enablement. The goal is not to build everything centrally, but to support and empower teams to build for themselves. We already have talented builders across the company, including many without a technical background. With the right structure and support, they can help transform how their teams work.

Where I’m focused

Many of our internal priorities reflect our customer base in security and IT. These teams rely heavily on automation and still have opportunities to improve how they operate.

At the same time, there is exciting work to be done in other areas. Finance can benefit from rethinking workflows around deal communication and reconciliation. CommOps plays a key role in how information flows between Sales, Post Sales, Engineering, and Support. The XDR team is eager to try new things. Marketing has already been a strong user of Tines and is ready to expand their efforts using agents and workbench.

Some of the most valuable changes may come from teams that have never used automation tools before.

How we’ll track progress

We should be able to use Tines x Tines to clearly and quantifiably show what value we create for customers with intelligent workflows, whether it’s reducing tool sprawl, removing manual work, or building workflows that eliminate third-party costs. Our aim is to identify the right measurement tactics internally, and then use those to better educate our customers.

We will also measure adoption growth across the company. That means more teams building, more teams relying on automation behind the scenes, and more champions stepping up to support others.

If we’re doing this right, governance will become nearly invisible. Everything will run more smoothly and predictably, with less waste and less overhead.

What comes next

This is a chance to build the future we’re selling. We need to be out in front of the entire market with our own internal instance of intelligent workflows, proving what’s possible, setting the standards, and guiding our customers with confidence.

To that end, I’m also going to be documenting my journey within Tines x Tines every step of the way, showcasing new workflows we’re creating internally, publishing content on how we’re fixing the plumbing, and what we’re seeing that will help guide all of us in this new era of automation.

Let’s go!