Marketing

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Full-time

New York, New York

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hybrid

Hinge is the dating app designed to be deleted

In today’s digital world, finding genuine relationships is tougher than ever. At Hinge, we’re on a mission to inspire intimate connection to create a less lonely world. We’re obsessed with understanding our users’ behaviors to help them find love, and our success is defined by one simple metric– setting up great dates. With tens of millions of users across the globe, we’ve become the most trusted way to find a relationship, for all.

About the Role

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Hinge is seeking a strategic and creative Editorial Director to define and lead how we tell stories that advance our mission of creating a less lonely world. In this role, you will both own Hinge’s editorial vision for how our brand and values show up across our owned storytelling platforms (including the Hinge Newsroom) and actively contribute to the systems and content being created.

As a senior leader within communications and marketing, you will translate Hinge’s mission, research, product philosophy, and partnerships into compelling external narratives. Additionally, you will work cross-functionally with our product, tech, research, and people teams to ensure our storytelling is cohesive, technically accurate, culturally relevant, and aligned with Hinge’s brand voice and long-term strategy. The narratives will not only inform and reinforce what we stand for but also elevate Hinge’s role in broader cultural conversations about dating, relationships, loneliness, and technology.

Responsibilities

• Define and own Hinge’s editorial vision and long-term roadmap for owned platforms, ensuring all storytelling consistently reflects our mission, brand values, and distinctive voice.
• Lead and evolve Hinge Newsroom as a flagship owned platform, overseeing a robust mix of articles, long-form features, Q&As, and narrative storytelling that advances thought leadership, executive visibility, product storytelling, and research- and advice-driven content for daters.
• Establish and oversee Hinge’s technology blog in partnership with cross-functional teams – shaping how we tell credible, human-centered stories about our technology, product principles, and technical innovations.
• Understand how owned storytelling supports earned media, executive visibility and brand reputation.
• Translate complex technical concepts, product decisions, and AI developments into clear, accessible, and compelling narratives that build trust with external audiences.
• Identify, develop, and write culturally relevant content that spotlights Hinge’s work, our daters, and the ideas influencing how we build a less lonely world.
• Set the bar for editorial excellence, writing, editing, and refining content that communicates Hinge’s point of view with warmth, clarity, and intention.
• Ensure all content strengthens trust and emotional connection with our audiences, reinforcing Hinge’s thoughtful, human-centered approach and deepening relationships with our community.
• Develop editorial guidelines and narrative frameworks that help cross-functional partners contribute content that is on-brand, audience-appropriate, and editorially strong.
• Edit and refine drafts from workstream leaders – enhancing clarity, storytelling, and accessibility without compromising accuracy.
• Build a fully scaled editorial system – collaborating with Creative, Operations, and Tech partners – to inform blog UX, publishing workflows, standards, and content structure that support consistency, discoverability, readability, and long-term scalability.
• Partner cross-functionally across Communications, Marketing, Creative, Product, Social Impact, Legal, and Trust & Safety to surface meaningful stories, including interviewing internal or external voices.
• Ensure a cohesive, consistent expression of Hinge’s voice across all owned storytelling channels.
• Act as a connective leader across teams, aligning narrative, voice, and visual expression to create a unified and intentional storytelling experience at every touchpoint.
• Serve as a strategic advisor to senior leaders and technical partners on narrative framing, story selection, and editorial best practices.

What We’re Looking For

• 10+ years of experience in editorial, journalism, or brand storytelling, ideally within mission-driven consumer brands or communications-led organizations.
• Demonstrated experience building, leading, or evolving an owned storytelling platform, such as a newsroom, editorial site, long-form content series, or similar.
• Strong experience partnering with Product, Engineering, or Technical teams, with the ability to translate complex concepts into clear, engaging, human stories.
• Exceptional writing, editing, and narrative leadership skills, with the ability to translate complex ideas into clear, emotionally resonant, human stories.
• Strong understanding of editorial storytelling as a driver of brand reputation, credibility, and trust.
• Highly collaborative partner, comfortable working cross-functionally across Communications, Creative, Marketing, and related teams.
• Equally adept at setting vision and executing with excellence, balancing strategic leadership with hands-on craft.
• Naturally curious and culturally fluent, with a strong instinct for identifying timely, relevant stories that reinforce Hinge’s mission and values.
• Deep interest in the evolving media landscape, including emerging formats and platforms that create meaningful audience connections.
• Data-informed storyteller, skilled at using insights and analytics to shape editorial strategy and measure impact.
• Empathetic, craft-driven leader who values care, clarity, and intention in every piece of content.
• Experience with product and technology storytelling – translating product principles and innovations into compelling, human-centered narratives.

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Salary Range

$186,000.00 - $223,000.00 per year salary

Factors such as scope and responsibilities of the position, candidate’s work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in New York City. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

Working on the Marketing team is...

Enriching and rewarding - everyone is wildly creative, empathetic, brilliant, and it truly creates a safe and exciting environment to be a part of.

Mariah Barksdale

Integrated Marketing Strategist

Perks & Benefits

Do your best work, live your best life

We match 100% of the first 10% of pre-tax 401(k) contributions you make, up to a maximum of $10,000 per year.

Get a $3,000 annual Learning & Development stipend once you’ve been with us for three months. You also get free access to Udemy, an online learning and teaching marketplace with over 6,000 courses, starting your first day.

When you become a new parent, you’re eligible for 100% paid parental leave (20 paid weeks for both birth and non-birth parents).

You and your spouse/domestic partner will get easy access to fertility care through Carrot, which offers convenient access to a range of fertility care options. We offer up to $10,000 to assist with covering fertility expenses, including basic treatments and fertility preservation.

Hinge employees receive a $100 monthly stipend for epic dates – romantic or otherwise. HingeX is also free for employees and their loved ones.

We have eight Employee Resource Groups (ERGs)—Asian, Unapologetic, Disability, LGBTQIA+, Vibras, Women/Nonbinary, Parents, and Remote—that hold regular meetings, host events, and provide dedicated support to the organization & its community.

Hiring Process

We pride ourselves on our people. Here’s how we find the best.

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Full-Time & Hybrid Employees

What you’ll love about our New York office.

We believe in the power of in-person connection. For full-time and hybrid employees, Hinge HQ is a place to collaborate and get to know each other.

Catered Lunches

Commuter Benefits

All-Gender Restrooms

Nursing & Wellness Rooms

Join our Team

Do you think we’d click?

If you’re passionate about inspiring intimate connections, join us.

Apply for this role

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Frequently Asked Questions

In early 2019, Hinge became part of Match Group. Since then, Hinge’s executive team has continued to set our mission, vision, and the working norms that guide how we show up every day. While some corporate functions are supported at the Match Group level, working at Hinge is unique experience — shaped by our people, our values, and our product.

TL;DR: We get the best of both worlds! Hinge still operates like a small, mission-driven company, and we have the stability and resources of a company that’s stood the test of time.

Of course! Having used Hinge or any other dating app is definitely not a requirement. That being said, we are looking for team members who genuinely believe our product can and will help people all over the world connect. Our team is passionate about the dating industry and we hope you’ll be passionate about it too!

Hybrid roles at Hinge are based in NYC and require weekly presence in our Meatpacking District office. The team values in-person collaboration and we hope to see everyone in our beautiful office space three days a week starting Fall of 2023. Each team will have some freedom to determine what works best for them, but we generally aim for consistent in-office days to maximize the opportunity to collaborate.

TLDR: Beautiful working spaces, lots of plants, even more food and snacks, dog friendly - 3 days a week :)

Relationships are at the core of everything we do.

And not just the romantic kind. We can’t accomplish really hard things alone—so we make great relationships the foundation of our teamwork.

We believe our three core values. Authenticity, Courage, and Empathy are what it takes to build those great relationships.

We are growing each week, but last time we checked, more than 320 talented and beautiful souls are a part of the Hinge team across all of our departments.

Paying our people fairly and equitably is really important to us! We offer packages with three types of compensation depending on role type and level. Most compensation packages at Hinge consist of base salary, annual bonus target percentage and equity in the form of MTCH stock.