The shift from “storytelling” to “content” is both a symptom of market forces and a sign of an aesthetic and epistemic pivot
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🌱Regenerative Journalism
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Hannah H. Kim ponders the plotless narrative as a tool for meaning-making.

A DECADE AGO, the term “storytelling” was everywhere. University career centers pitched “chief storytelling officer” as a career path, LinkedIn profiles listing “storyteller” jumped from almost none to half a million, and even shampoo bottles had “Our Story” sections on the back. Between 2000 and 2022, …

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