KPMG fabricated AI case studies in a report designed to sell clients on AI adoption (opens in new tab)

KPMG published a report on AI in business that contained fabricated case studies involving UBS, the NHS, and other organizations. GPTZero CEO Edward Tian, who helped uncover the errors, warns of "secondary hallucinations," flawed claims from trusted consulting firms that spread unchecked. KPMG has since pulled the report. The article appeared first on .