marketingdive.com — Scour · Scour

marketingdive.com

71 posts in the last 30 days

Publicis leans on Microsoft in race to lead agentic AI for marketers

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Fever-Tree mixers celebrate mixology with first US creative platform

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Will ChatGPT ads become a meaningful part of the performance media mix?

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P&G bets on WNBA and women’s sports with new multibrand sponsorship

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Kikkoman embraces Gen Z’s love of Japanese culture in new campaign

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KFC’s Colonel dances in the name of affordable fried chicken in new ads

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US Bank inks NFL sponsorship in latest step of brand’s cultural evolution

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Brooks CMO on shaping a global brand vision, with help from Cynthia Erivo

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Bic reignites ‘Flick Your Bic’ tagline for a new generation

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Dollar Shave Club swipes at competition in first women’s grooming push

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Yes. Now is actually the best time to tell your organization’s sustainability story.

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Go Figure: 3 big marketing numbers from March

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How MLB is leveraging automation and data to enhance fan messaging

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Sociable: Meta highlights improvements to its ad serving program

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E.l.f. promotes affordable beauty with true crime-inspired mockumentary

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Heineken raises a glass to connecting via shared musical tastes

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Publicis sharpens sports marketing focus with 160over90 acquisition

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Coca-Cola reasserts fast-food dominance over Pepsi in new campaign

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Inside Walmart’s creator-driven social commerce playbook

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How Scotts Miracle-Gro evolves marketing as gardening goes year-round

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