SEO Blog by Ahrefs ahrefs.com

AI Assistant Bias Revealed: Here’s Who Gets Favored & Who Gets Shunned in the New Era

ahrefs.com·46w

How to Do TikTok SEO: A Beginner-to-Pro Blueprint in 4 Weeks

ahrefs.com·46w

AI Content Is 4.7x Cheaper Than Human Content [+ New Research Report]

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Meet the New Web Crawlers: AI Bots Are Closing in on Search Engine Bots

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Welcome to Zero-Click Search. Please Leave Your Traffic at the Door.

ahrefs.com·47w

The Great Decoupling (or Why Your Clicks Are Down and Impressions Up)

ahrefs.com·47w·Hacker News

Websites Using AI Content Grow 5% Faster [+ New Research Report]

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Does AI Search Traffic Convert Better Than Traditional Search? For Ahrefs, Yes: 0.5% of Visitors Drove 12.1% of Signups

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Content Marketing Analytics, Without the Fluff

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80% of Our AI Search Traffic Goes to Our Homepage, Product Pages, and Free Tools

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44 AI Marketing Statistics for 2025

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86% of Top Mentioned Sources Are Not Shared Across ChatGPT, Perplexity, and AI Overviews

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Marketers Using AI Publish 42% More Content [+ New Research Report]

ahrefs.com·48w

The 10 Most Cited Domains for ChatGPT, Perplexity, and AI Overviews Across 78.6M Searches

ahrefs.com·48w·Hacker News

What’s the Point of AI Detectors?

ahrefs.com·48w·Hacker News

Good SEO Plus Lazy Marketing Won’t Cut It Anymore

ahrefs.com·49w

Google Is Stealing Your International Search Traffic With Automated Translations

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Almost Half of Google Searches Are Branded. Here’s Why That Matters

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Generative Engines Are Breaking Web Analytics and Hurting Their Future

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AI Content Marketing 101: Strategies from Someone Who Lives It

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