Consumer Goods Technology - RSS Feed consumergoods.com

Data Language Gap Undermining Retail Media Progress and Potential

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From Guesswork to Ground Truth: A Programmatic Approach to Share of Shelf

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How P&G's Mentorship Framework Helps Support Its Modernization Roadmap

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Wella Company Hires Julia Anderson to Lead Digital Strategy

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Conagra Balances Pricing, Merchandising Decisions With Consumer Value Mindset

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Combe, Tiesta Tea Execs to Uncover the Path to Self-Optimization at CG Sales & Marketing Tech Summit

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Lavazza Pilots AI Personas to Optimize Marketing

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Inside an AI-Enabled Personalization Journey

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PMI’s Digital Quality Journey: A Blueprint for Transformation

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Unilever's AI Tool Gives Closeup Brand a Marketing Boost

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Diageo Creates Cross-Industry, AI-Enabled 'Think Party' to Pin Down Consumer Trends

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Coty Launches Strategic Review of Consumer Beauty Business

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From Experiments to Enterprise: What's Behind the Quest to Scale Generative AI in Consumer Goods

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Oreo Turns Crosswalks Into Shoppable Experiences

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Wild Foods Gets PLM Revamp as it Scales for International Growth

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Innovation Keeps Sparkling Water Aisles Bubbling With Growth

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Infographic: How Inventory Visibility Impacts Consumer Experiences

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Playbook: 5 Shopper Missions Every Category Manager Should Be Watching

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How Beverage Teams Can Improve On-Shelf Availability at Scale

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Retail Must Align on Inventory Accuracy or Risk Losses, Study Says

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