Media Archives - Digiday · Scour

Media Briefing: In the AI era, subscribers are the real prize — and the Telegraph proves it

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How medical creator Nick Norwitz grew his Substack paid subscribers from 900 to 5,200 within 8 months

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Layoffs hit LADbible Group’s social video team amid slower user-generated content growth

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AI surfacing is messy: Data shows publisher visibility and traffic often misalign

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GEO hype busted: How it differs (and how it doesn’t) from SEO

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‘Not a big part of the work’: Meta’s LLM bet has yet to touch its core ads business

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Media Briefing: As AI search grows, a cottage industry of GEO vendors is booming

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How creator talent agencies are evolving into multi-platform operators

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WTF is pay per ‘demonstrated’ value in AI content licensing?

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Why more brands are rethinking influencer marketing with gamified micro-creator programs

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The case for and against publisher content marketplaces

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Media Briefing: Without transparency, publishers can’t tell if Google’s Preferred Sources feature benefits them

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Urban Outfitters shifts its influencer strategy from reach to participation

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In Graphic Detail: Publishers chase video podcast growth, but audio still leads

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WTF is a creator capital market?

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Media Briefing: Publishers explore selling AI visibility know-how to brands

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Creators eye Snapchat as a reliable income alternative to TikTok and YouTube

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In Graphic Detail: Subscriptions are rising at big news publishers

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WTF is Markdown for AI agents?

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From feeds to streets: How mega influencer Haley Baylee is diversifying beyond platform algorithms

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