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What do we do when it breaks?

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Scripts and casting

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Projects left undone

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Paying attention to attention

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Hallucinations and human work

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Just the right length

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Paddling upstream

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Worthless noise isn’t information

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The 1:1 method

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User interaction design drives outcomes

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1,000 fans (which sort?)

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Clarke’s Law (part 2)

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“How do I get the most of out my people?”

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The most important decision

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“They’re not paying me enough to care”

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The Impact Matrix: Moving to the golden quadrant

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Getting to next

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How many more in the bag?

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Embracing the Rotten Tomato gap

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