Featured Blogs - Forrester forrester.com

Attend Forrester’s Agentic Commerce Workshop to Ensure You’re Asking the Right Questions About Agentic Commerce

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Anthropic Claude Rolls Out End User Identity Verification (IDV)

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Marketing Program Proliferation Hurts Customer Experience And Limits Business Growth

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Circular IT And Factual ESG Data Are Becoming Architecture Decisions

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Why Scaling Products Without Architecture Slows You Down

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SUSECON 2026: From Open Infrastructure To Operational Sovereignty

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Atlassian and ServiceNow: The Dominant AI-Enabled IT Management Platforms Lean Into Context Graphs

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Building The Human Foundation Of The AI-Powered Enterprise

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GenAI Is Rebuilding Search. And Google is Still Winning; Q1 2026 Search Revenue up 19% YoY.

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Spring Clean Your Customer Data For Consumer Personalization Programs

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The GTM Singularity Is Here, And We’re Ready: Parting Thoughts From B2B Summit North America

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Why Strategic Portfolio Management Is Entering a New Era

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How Google Pay Is Using UPI Circle To Reach Young Bank Customers In India

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The Real AI ROI Problem Isn’t Technology

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SLED Leaders: Use IT Spend Management to Manage Budget Pressures

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Google Cloud Next 2026: The End Of The AI Pilot Era

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Insight Was Never The Point: Arise Systems Of Action

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In an AI World, High-Performance IT Is Mandatory For Business Success

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Guest Speakers Reveal Where AI Belongs In CX — And How Leaders Protect Trust

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Is “Surveillance Pricing” Good Business Or A Bad Idea?

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