Technology ft.com

Consumer brands take the leap into influencer marketing

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Help! Our newest client is an AI model

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Advertisers seek to capitalise on the promise of AI

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Marketers tackle risks and opportunities on social media

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Brands look beyond search engines as customer habits shift

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End of the road for the ‘Mad Men’ as AI moves into advertising

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Streaming services give TV adverts a new lease of life

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Should your board appoint a bot?

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Chip toolmaker Tokyo Electron cuts ties with executive linked to Chinese rivals

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Google banks on AI edge to catch up to cloud rivals Amazon and Microsoft

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Can AI discriminate if it can’t justify itself?

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Jeff Bezos’s AI lab in talks over taking London office space at King’s Cross

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LinkedIn’s Ryan Roslansky: ‘No one is taking care of your career for you’

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China’s smartphone king takes on Elon Musk in Europe with premium EVs

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Companies with Mythos access urge joint defence of infrastructure

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Defence stocks give back gains as investors buy rumour but sell war

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What the AI ‘jobpocalypse’ narrative misses

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From Anthropic’s Mythos to the Birkin bag, scarcity sells

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The incredible double life of a spyware salesman turned spy

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Five easy-to-fix buys that might last you forever

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