IAB · Scour

IAB Releases Campaign Data Standards 1.0 for Public Comment

IAB 30th Anniversary

U.S. Digital Video Ad Spend to Surpass $80B in 2026; Growing 20% Faster Than the Total Ad Market, According to IAB

IAB Statement on the SECURE Data Act

Digital Ad Revenue Climbs to Nearly $300B as IAB Celebrates 30 Year Anniversary

IAB Introduces Actionable Industry Guidelines as Commerce Media Enters AI-Fueled Performance Era

IAB Connected Commerce Summit to Highlight the Path for Scalable, Sustainable Commerce Media

IAB Announces Most Significant Update in Years to Multi-State Privacy Agreement

IAB Unveils 2026 NewFronts, Marking a Defining Moment for Streaming, CTV, and AI-Powered Video

IAB Releases Direct Buy Addendum to Terms and Conditions for Public Comment

IAB Releases Draft Legislation Addressing AI Scraping

IAB Announces Project Eidos: A Comprehensive, Interdisciplinary Initiative to Fundamentally Modernize Ad Measurement

IAB Board of Directors Appoints New Chair for 2026: NBCUniversal’s Alison Levin, President of Advertising and Partnerships

IAB 2026 Outlook Study Forecasts 9.5% Growth in U.S. Ad Spend, Fueled by Digital Growth, Major Cyclical Events and Accelerating Adoption of Agentic AI

IAB Launches Authorized Assessor Program in Connection with IAB Diligence Platform and FTI Consulting

IAB Releases Industry’s First AI Transparency and Disclosure Framework to Guide Responsible Advertising in a Generative-AI Landscape

IAB Unveils Powerhouse Annual Leadership Meeting Agenda Featuring Global AI Advisor Zack Kass, Award-Winning Actor Kevin Bacon, Creator Remi Bader, and Nissan U...

Creator Economy Ad Spend to Reach $37 Billion in 2025, Growing 4x Faster than Total Media Industry, According to IAB

Bridging the Outcome Gap: IAB Unveils New Guide Urging Industrywide Adoption of Standardized Conversion APIs (CAPI) for Connected TV

AI Ranks Among Consumers’ Most Influential Shopping Sources According to New IAB Study

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