On Apple’s Pending Price Increases (opens in new tab)

John Gruber, writing about Apple’s pending price increases: I won a steak dinner from my Dithering cohost Ben Thompson, betting that Apple would not raise the prices on RAM when they introduced the M5 Pro and M5 Max MacBook Pros in March, largely on the basis that Apple considers the pricing part of the product’s brand. For the same reason, I also do not think they’re going to raise the prices of existing products mid-cycle. I think Cook’s warning is about the fall, starting with the iPhones ...