Does iPhone need its own MacBook Neo moment? (opens in new tab)

Apple debuted iPhone 16e last year at its $599 price point – and it’s been an okay phone since. It got refreshed this year with an A19 chipset, more storage, and MagSafe, but for the most part, its positioning in the market hasn’t really changed. It’s an okay phone at an okay price. It’s been selling decently, but it hasn’t really been a killer appeal to Android users in the same way that MacBook Neo has been for PC users. I think that could change. more…