Empathy Museum Branding by Han Gao (opens in new tab)

Empathy Museum Branding by Han Gao abduzeedo May 11, 2026 Han Gao’s Empathy Museum branding derives its logomark from the Chinese character 同, resolving the character’s skeleton into a geometric, bilingual mark. The mark is five white rectangles — two tall verticals flanking a stepped central cluster — set on a cool grey field. At full display size it reads as a confident geometric logo. At 80mm on a dark glass entry door, silk-screened white, it holds just as cleanly. The same Empathy Museum...