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In the latest issue of Matthias’s excellent Own Your Web series, he describes the recent betrayal by Google: The search engine no longer says “here, go read what this person wrote.” It now says “here, I’ve already read it for you.” The contract is broken. He’s absolutely right. But… Have you ever clicked on a result from a search engine? Unless you’re lucky enough to land on a nice personal website, you’re more than likely to be confronted with pop-ups to allow tracking, or a desparate plea t...