The “What” and “Why” on Meridian: Ads DevCast E6 (opens in new tab)

Measuring the true impact of your marketing spend is complex, especially when you look across channels and mediums\. In Episode 6 of Google’s Ads DevCast, \"The 'What' and 'Why' on Meridian,\" we sit down with Product Manager Katie Munro and Developer Relations Engineer Jeff Li to explore Meridian, Google's open-source Marketing Mix Modeling \(MMM\) framework, and how it helps advertisers make data-backed strategic budget decisions\. Watch the full episode Hear the full episode Here is a summ...