Dynamic Search Ads (DSA) Automigration Delayed to February 2027 and Campaign Creation Restored (opens in new tab)

What is changing? Google is extending the timeline for the transition of Dynamic Search Ads \(DSA\) to AI Max for Search campaigns and restoring campaign creation functionality\. Automigration Delayed: The automatic upgrade of DSA campaigns to AI Max \(or Search campaigns with broad match and Smart Bidding\) has been postponed from September 2026 to February 2027 \. Creation Restored: The ability to create new DSAs is being restored on June 15, 2026\. This change is designed to give advertise...