9 Marketing Trends I’m Seeing Firsthand in 2026 (With Data) (opens in new tab)

Covers 2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it’s 360.

Even my own role has changed radically. As Director of Content Marketing at Ahrefs, I do a lot less writing than I used to, and a lot more building of systems that do the work for me. That might sound…Read more ›

Read the original article