The Influencers Are Coming! (opens in new tab)

Tiktoker Vinnie Hacker. Hollywood is embracing content creators in a shaky bid to win back Gen Z viewership By Naomi Bernstein After years of giving influencers the cold shoulder, it seems Hollywood’s old guard is now shamelessly poaching talent directly from the Gen Z creator economy. It’s a keep-your-friends-close-and-your-enemies-closer, you-scratch-my-back-and-I’ll-scratch-yours kind of symbiotic relationship, where follower counts reign over credit lists.The shift is becoming increasingl...