The Cannes Film Festival Is Dead. Long Live Cannes Lions! (opens in new tab)

The mane event: from left, Diplo, Anderson .Paak, and Mark Ronson at Cannes Lions last year. Stars used to go to Cannes to sell movies—now they go to sell themselves By Alyson Krueger Every summer, two festivals bring the global elite to the same strip of the French Riviera. At one, movie stars climb the red steps of the Palais in couture. At the other, the suits gather and talk shop.For decades, the hierarchy was clear. The Cannes Film Festival, founded in 1946, was the glamorous, controvers...