Circuitry of addiction (opens in new tab)

Brain Stimulation Boosts Willpower to Quit Smoking Quitting smoking is often a biological battle between a hyperactive reward system and a weakened self-control center. A new clinical tria reveals that a noninvasive brain stimulation technique called repetitive transcranial magnetic stimulation (rTMS) can shift this balance. By targeting the brain’s “control center,” researchers successfully reduced cigarette […]