going pro (opens in new tab)

I've always liked the idea that the key revolution in popular music in recent years wasn't the shift from guitar bands to electronic music, nor the growing influence in the mainstream of rap and hip-hop, but the shift in attitude that accompanied both of those trends: indie rock, right down to the name, was characterised by an aversion to popular success, while the stereotypical popstar of the late noughts flaunts their wealth on MTV.