"So I decided to ask them: Can you tell me what, exactly, you like about ultimate fighting?..." (opens in new tab)

"I couldn’t get my 18-year-old to talk about it, but my 15-year-old — a thoughtful kid who last week told me, 'U.F.C. literally takes up 99 percent of my brain space' — was happy to oblige. He explained in excruciating detail the various weight classes and fighting techniques.... 'I know it’s marketing, I really do, but their characters are so entertaining and their work ethic really impresses me.' Another thing he finds compelling about U.F.C., he said, is how 'real' it is. Most professional...