I thought 200 people visited my site. It was 11. (opens in new tab)
3 AM. Launch night. Google Analytics said 200 visitors. 12 signups. I was buzzing. Then my co-founder messaged me: "Bro your site isn't loading any scripts on my work laptop." I checked. uBlock Origin — blocks GA. Privacy Badger — blocks GA. His company firewall — blocks GA. I wasn't reading my traffic. I was reading the survivors. I pulled the real number the next morning. 11 people. Not 200. Eleven. I had spent 6 hours that week A/B testing headline copy. Rearranging buttons. Tweaking CTA c...
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