I/O 2026: What's new in Google Play (opens in new tab)

Posted by Paul Feng, VP, Google Play Eng, Product, UX At Google Play, we’re passionate about helping people connect with the experiences they’ll love, while empowering developers like you to turn great ideas into lasting business success\. At this year’s Google I/O, we talked about our evolving business model that offers more choice and new ways for your apps and content to be discovered on and off the store\. We also unveiled advanced tools and insights that will help scale your business wit...