Alexa Replaces Rufus as Amazon's AI Shopping Assistant (opens in new tab)

Alexa Replaces Rufus as Amazon's AI Shopping Assistant Kenneth Kwok Thu, 05/14/2026 - 07:36 From CNET: Rufus has gone to the kennel. Amazon is replacing its e-commerce AI assistant with Alexa for Shopping, which will be available to all US customers within a week. The new feature will be available to customers using the Amazon Shopping app and website, as well as Echo Show devices. It's free to use when people sign in to their accounts, and consumers don't need a Prime membership. On mobile, ...