AI-driven chip shortages to cause Apple product price increase, says Cook (opens in new tab)

Apple has attempted to shield customers from memory and storage chip price increases, but it has "become unsustainable." Price change timing hasn't been shared.Chip shortages could affect iPhone pricing in the fallOne of the most predictable parts of Apple is its price structure. It's basically a feature of the product, so are very rare and heavily considered.In with The Wall Street Journal, Apple CEO Tim Cook says that product prices will have to increase to account for chip shortages. While...